I build distinctive websites, custom software, and automations that connect the dots. For businesses with a point of view—and a lot to do.
01 / Selected work
A look at the brands and tools I'm building. Each one starts with what the business actually needs.
A fresh digital home for a feel-good brand.
A brand-led website bringing the drinks, founders' story, menu, and events into one experience.
Web design · Development · Brand experience
A local service business with a presence to match.
An automotive website organized around services, mobile repair, and a clear route to booking.
Web design · Development · Service discovery
A neighborhood kitchen, brought into focus.
A restaurant website bringing made-to-order Thai food, menu access, location, and carry-out contact details together.
Web design · Development · Menu integration
The pipeline, the people, and the next step.
A custom CRM with contact management, a deal pipeline, role-based views, and call activity. Vapi webhooks connect call status and summaries to the system.
Custom software · Supabase · Workflow integration
More project stories to come.
02 / What I do
Bring me a brand that needs a better home, an operation that needs a better tool, or a workflow that needs fewer steps.
A digital presence with a personality. From a first launch to a complete rethink, built to help people understand your business and take the next step.
When spreadsheets and disconnected apps start getting in the way. Purpose-built tools that bring your information, team, and daily work into one place.
Less copying, chasing, and doing the same thing twice. Connect the tools you use and create a clearer path from an incoming lead to the next action.
03 / Behind the pixels
Serrano Atelier is my space for bringing visual ideas and useful technology together. I care about how your business looks, how it works, and what happens after someone clicks.
You work directly with the person building it. We figure out what matters, make it tangible, and refine it together.
More about the approach ↗Your next chapter
A website, a tool, a better way to work.
Let's figure out what it could be.